Good strategies in Chocolatier Thorntons Company
Issues about associate with distributor is very important, Chocolatier Thorntons Company have choose the distributors were supermarket is excellent strategic which brought a lot of benefit for them. However to products of company have been known more and have good revenue, they should distribute to retail shop. Thorntons, which is celebrating its 100th anniversary this year, reported that pre-tax profits declined 8.5% to £8.3 million in the 28 weeks to January 8 as it battled higher commodity prices, although revenues increased 4.8% to £133.5 million helped by strong sales to supermarkets. Mr Robson said there were exciting opportunities to grow the commercial arm, which sells chocolate to supermarkets and saw sales increase 31% to £45.2 million.
Franchise is goof method, which bring good revenue because they have not been loose position cost, labor cost and that also help them to expand market. Sales through the business' 229 franchise stores declined 5% to £7.8 million in the period and were also hit by the snow.
In the market have many big company produce Chocolate with good marketing and price in reason as Cadbury, M&M. In Chocolatier Thorntons, they have not use many marketing methods to improve picture about produces of company, that may be the main cause of their profits decline in 2011
All strategies have been performed well but they have not considered measures to introduce products to the customer. Besides, they need to prevent periods of bad weather when Production costs, shipping cost increase which would affect profits. When that they can reduce the amount of goods or improved products quality and higher selling prices
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